3 Major Technology developments in the 21st century
-Digital Cinema Network: Arts Council, UK Charity
-Piracy: MegaUpload
-3D: Avatar, James Cameron
You don't have to write about digital distribution unless the question asks for it
-No risk-taking = formulaic
-Piracy websites = Pirate Bay, MegaUpload - led to the FBI shutting it down
-Avatar was successful because the budget was large
Internet Piracy
-Piracy has a negative impact on the film industry because people feel inclined to watch films at home
-Piracy encourages audiences to view non-mainstream films, this led to less people going to the cinema
-Audiences gain wider film knowledge
-Film-makers are afraid to take risks which causes formulaic narrative and CGI effects in massive Hollywood Blockbusters. Continuous franchises are a result of this
-Technology context: Main factor; 3D technology was an attempt to raise cinema attendance. This meant that 3D films could not be pirated on the internet
-Multiplexes have raised the cost of ticket prices and added cost of glasses to promote a "new" cinema experience
-Numerous directors want to use 3D, even if it involves changing parts of the narrative in the film to suit 3D
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