-Big Dumb Movies include CGI over story-lines (style over substance)
-SPECTACLE; something you don't see everyday
-Directors need to focus on the story-line
-Big Dumb Movies encourage people to go to the cinema more
-Piracy
-Jaws was the first event movie
-Lots of money is spent on marketing - selling the audience an experience
-Make your budget newsworthy, that will make it an event movie
-Spends loads of money on a film to get more money, adds to the hype
-Audience is bought into the franchise so they keep seeing terrible films
-An actor is part of the marketing process
-Blockbusters are a Mcfilm - easily repeated process that is mass produced
-McDonald's always tastes the same, like the Hollywood Blockbusters
What is the value of the Blockbuster formula?
-People are paying to see advertisement
-Product placement
-Guaranteed return
Contexts
-Social
-Technology
-Economic
-Context means "justify" or "give reason for"
-Audience want spectacle
-Films dominated by CGI make it look like a new experience - cinemas are losing money because of piracy
-You can't pirate 3D. Different experience from what the director intended. Different atmosphere and quality
-All films are pre-sold now, definite fanbase
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